![]() Are they happy? Do they feel challenged? Do they like the people they work with? Are they comfortable with their wage? Essentially, you should strive to make the part of their life that is spent at work a good moment in their day. Prioritize employees: “As soon as you start to grow, or even have a few full-time employees, your focus needs to be on them. What can coffee chains do to set themselves apart? Jacques, Stewart and Dussault weighed in with their tips: Chains like Scooters Coffee and Black Rock Coffee Bar have found success and are making a name for themselves. If possible, highlight ‘indie’ vibe: Smaller chains have gained popularity. Some ways the most popular chains are doing this are by celebrity partnerships on TikTok and brand collaborations, plus updating product offerings. and 2 p.m., making lunch a very popular time to grab a cup of joe as many adults began working from home during the pandemic.Īppeal to youths: Popular brands are finding success by marketing to a younger demographic. ![]() Highlighting the lunch daypart: Placer.ai’s research revealed that, from 2019 to 2023, there was an increase in coffee shop visits between 11 a.m. Placer.ai recently analyzed top trends in the coffee space and what successful players are doing to stay on top, such as: “A good cup of coffee doesn’t cost a lot, and it helps people start their day with the right mindset,” said Dave Dussault, founder of the cold coffee invention Snapchill. So, even when prices rise, there are still options for everyone.”Ī recent report by Statista found that almost half of coffee drinkers purchase it at least once per week. “There are options available at different price points, from high-end specialty coffees to more affordable alternatives. “In my experience, the coffee industry does a great job catering to different types of consumers with varying preferences and budgets ,” said Sean Stewart, founder of Good Citizen Coffee Co. So, while some industries struggle, the category remains red hot. ![]() Or, if you’re a home barista, you might savor that relaxing moment where your mind is entirely focused on brewing the best cup of coffee possible.” ![]() “Perhaps you enjoy the casual social interaction before starting your workday, leaving the café with a cup in your hand and a smile on your face. “Despite cutting down on dining out or travel, you can keep coffee in your routine for a relatively affordable cost,” Dominique Jacques, co-founder of Biodynamic Coffee by Holistic Roasters, told The Food Institute. Coffee, however, is one category that remains untouchable.Ĭoffee, after all, is an affordable luxury. Inflation is causing consumers to rethink spending in numerous ways. ![]()
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